Switching from B2B to B2C product management

The differences that stood out to me in my first 90 days

Last year I joined Mindvalley as a Product Manager of Learning Experience as the company was taking on a journey to become product-centric and scale. It’s a career choice that allowed me to stay in tech while pursuing my passion for a better education, even if it meant I’d switch from B2B product management to B2C, one year after starting my career in product management.

In this post, I wanna document how I’ve approached my first 90 days of that transition and what I’m learning to learn.

My B2B experience

Prior to joining Mindvalley, I’d worked for a year at Supahands, a B2B deep tech startup that served massive AI and data companies. At Supahands, I spent most of my time thinking about scaling the training of a remote workforce that we’d hire to annotate machine learning data for our clients. I thought about and developed product specs that’d impact masses, while aiming to achieve personalisation at some point.

In B2B setup, my product’s users were my colleagues.

My colleagues in Operations department were the people who’d mainly use the software we would build. They’d use the products to manage…